How to Find Piano Students

Beginner and seasoned teachers face have one major problem in common: how to find piano students. Let’s face it: you aren’t a teacher unless you have someone to teach! 

The students are out there. You only need a certain amount of students to survive financially. Luckily for you, the importance of music education has been drilled into many parents’ minds by music education organizations. Now, it’s just a matter of letting these interested parents know that you exist and can offer them a great music education experience.

Let’s explore solutions to the common problem of finding piano students. 

    1. Sign up with a company or studio.
    Many teachers do not realize that you can teach on your own and with a company or studio. The resources of a company or studio will allow you to fill in gaps in your schedule of your own students. There are a few companies out there that will allow you to teach students in your own home studio and in students’ homes. An example of this is Learn Piano In Your Home.
    Look for companies that will allow you to be an independent contractor (rather than an employee)—this will give you the freedom to use your own curriculum and organize your schedule the way you want. Just be sure to check your contract first to ensure that you are contractually allowed to teach on your own as well.
    Do an internet search to find companies that work locally, regionally and nationally. A visit to your local studio will be beneficial as well.
    2. Offer Rewards
    Success grows upon success. When a parent or student is happy with your services, they will often refer their friends and neighbors to you. One of the best ways you can find piano students is through your current students.
    But don’t expect referrals to happen automatically. Offer rewards to parents who refer students to you. Some examples are:
    * Half off the next month’s tuition.
    * The child’s next set of books are “on the house.”
    * 10% discount off of tuition for the next 6 months.
    Before you panic about lost income, think of how much money you will make off of the new student over the next few months or years. If you can make $1500 off of a new student, isn’t it worth spending $30-$50 rewarding the person who likes you so much they want their friends and neighbors to learn from you too?
    Don’t forget to advertise your “referral program” to your students and parents. Remind them of it on a monthly basis. 
    3. Spread the word
    Use your resources to help spread the word and find piano students. You probably have many more connections than you realize. Create and print some professional business cards and keep them with you at all times.
    Take some time to list any people, companies or organizations you belong to who have children or might be interested in learning. Ask these people/companies/organizations if you can put some business cards up on their bulletin boards, information tables or counters. Here are a few ideas to get you started:
    Music Studios
    Grocery Stores
    Coffee Shops
    Your former elementary, middle and high schools
    Any local business– most small business love to support fellow community members
    Your church
    4. Teach Piano & Get a Life
    The “Teach Piano & Get a Life” course will show you the secrets of making more money and teaching piano during the day. With proven techniques, the course will show you how to find piano students and tap into an under-reached group of students, allowing you to become more profitable.

    In recent decades, there certainly has never been a shortage of piano students in most metropolitan areas. There are literally hundreds of ways to find piano students. Start with the four techniques above and then get creative with your own. Good luck!